Excerpt from CPSA Interview with Mat Koenig CEO of Buscador de Auto | BDA Spanish Marketing
On July 8, 2016 the Canadian Professional Sales Association reached out for an interview. Below are a few excerpts and a link to the interview in it’s entirety.
“I started my sales career selling door to door water conditioning units at 17 years of age.”
Q: In your experience as a consultant for local car dealerships, how are they utilizing social media as a sales tool? Is it any different from various areas of sales?
A: The best dealers are getting the basics done right. They’re making sure to have a Google My Business Page and a Facebook Page, and they focus on sharing content, not just advertisements, with the local community. Social media is just an extension of you, almost like having a place to show the world who you are. The big thing is making sure that if/when they visit your store that the experience lines up with who you’ve been telling them you are. Social isn’t a platform for selling cars; it’s more of a platform for “sharing” great information about cars and “oh, by the way, we have some great things if you happen to be in the market to buy…”
Q: Sales is known for having a high churn, do you agree that people leave managers and not companies, and how do you deal with feedback?
A: I really do agree with that statement most of the time. I think the biggest reason we have churn is that we have “managers” instead of LEADERS. People need to learn to lead if they want to stop turnover. Look at some of the most prolific leaders in history: Jesus, Martin Luther King Jr., Steve Jobs, Richard Branson…they had an impact on everyone they touched, but it’s because of how they lead. They didn’t wait to ‘manage’ issues, instead, they lead people to a place that was amazing.
Click the link below to read the entire interview.
Learn more about Mat Koenig, CEO of Buscador de Auto | BDA Spanish Marketing at www.matkoenig.com