60 MILLION PEOPLE
$1.2 TRILLION BUYING POWER
2 MILLION VEHICLES ANNUALLY
“There is money — and growing money — in the Hispanic
segment and you cannot afford to ignore it.” Brian Bolain, GM Lexus Marketing
BIG AND GROWING — FAST
Between now and 2050 the Hispanic population will grow from 60 million to 90 million and will comprise one in every three Americans.
YOUNG, BUYING LUXURY AND BUYING ONLINE
The average age of Hispanics in the U.S. is 30, a full 12 years younger than the general population and they replace a vehicle every 3.5 years. That means Hispanics will buy more cars in the future than their non-Hispanic peers, so earning their loyalty could put money in your pocket for years to come.
Hispanic buyers are 49% more likely than non-Hispanic shoppers to purchase a luxury car as their first vehicle.
More than eight in ten Hispanic auto buyers say they will research their next vehicle purchase online.
GET RELEVANT OR GO HOME
It’s not enough to simply translate English copy into Spanish.
Hispanic customers want to see themselves and their culture reflected
in your advertising. For dealers who do, the rewards can be huge.
Hispanics say they are 56% more likely to remain loyal to a company that advertise in Spanish.
Hispanics are 79% more receptive to auto ads that incorporates elements of their heritage and culture.
Intent to purchase went up nearly threefold when Hispanic buyers were shown ads that they felt were culturally relevant.
At BDA Spanish, our talent pool is rich with creatives who are steeped in Hispanic culture, who are native speakers and who have spent years crafting messages for the Hispanic market. BDA Spanish can help you reach these rising consumers in a way that creates trust, loyalty and sales.
HOW MUCH HP* ARE YOU WORKING WITH?
Contact BDA Spanish Marketing Solutions for a
free market analysis that will show you where your
store’s biggest source of potential customers is and
how to convert them into buyers.
Talk to BDA about increasing YOUR HP
POWERED BY BDA SPANISH